The client required the logo to function as a standalone symbol without accompanying text and evoke themes of primal survival. Additionally, it was crucial for the logo to communicate the event’s intensity and seriousness, distinguishing it from more lighthearted fun runs. After initial sketches and discussion, the direction of using a lion to represent the race was agreed upon.
Initial executions were good, but with each stage the logo developed towards the end goal – lion-like, full of energy and power, striking and memorable. Trying to combine the two elements – the lion and the runner – was a constant battle to keep them balanced. Plus the fact that Lion’s are particularly hard to draw!
Client
Men’s Health
Services
Visual Identity
Deliverables